Dearly beloved… let’s hope it lasts. Now that we all know what Social Media is, how to use it, and what impact it has had, it’s time to see where it will go, and how it will affect other metrics of business. One particular metric that seems to feed off social media is Business Intelligence. Growth in Social Media has surged, but there remains a need to correlate the information generated through social data and exiting consumer information, and integrate it with sophisticated management systems [Source: Oracle]. Continue Reading →

Mathematics. Love them or loathe them, they impact you in more ways than you think.  At Captain Dash HQ, we love them. In a recent interview with German Start-Up Magazine N-Code, our CEO Bruno Walther believes “the marketing world is going to be radically transformed by mathematics.” In technological innovation, marketing is needed both before and after the initial processes, first to establish what a targeted market needs, and then to appraise how much a proposed innovation is worth to that market. After knowing and understanding the market’s needs, the next step will inevitably entail mathematical analysis too. Continue Reading →

New statistics have recently revealed that time consumption on Google+ is still nowhere near that of Facebook, with an average of just  6 minutes 47 seconds spent in March, versus a whopping 6 hours and 44 minutes on it’s counterpart. However, Google+ is rapidly making up for lost ground, and could soon overtake Twitter in becoming Number Two in the top Social Media sites. Continue Reading →

[Source: ZDNet]

Call us biased because we’re the best business app on the platform [Source: Obvious Fact], but we do not agree with the countless comparisons to Microsoft’s Windows 8 platform and New Coke. Yes, we can see from the above chart that Windows 8 has a teeny market share. Yes, it’s been confirmed by Microsoft execs that there is a “steep” learning curve. But, New Coke? Really?

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The Captain is hiring a front-end hero! Continue Reading →